Digital Scale. Revenue is decoupled from headcount. High gross margins, subscription-based, automated delivery.
Human Capital. Revenue is coupled to billable hours or headcount. Consulting, agencies, law, or engineering firms. Includes Tech-Enabled Services where revenue is tied to human delivery (e.g., Medical, Agencies, Studios).
Network Effects. You facilitate transactions between two parties. Revenue is a take-rate or commission on GMV. You facilitate transactions between others without owning the underlying product or asset.
Unit Physical. You sell physical goods. Scale is determined by inventory, logistics, and unit contribution margins.
Capital Intense. Lending, payments, or insurance. Success is determined by capital cost, risk management, and regulation.
Asset Heavy. You own the means of production. Scale requires significant Capex and physical infrastructure.